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About us

Our Mission

To Maximise The Lifetime Value Of The Customer On Behalf Of Our Clients.

Check out our short video on what we do!

Where It Began

Touchbase Dealer CRM was set up in early 2003 by MD Paul Carroll. Paul has over 20 years experience directly in the Irish Motor Trade.

His career began in the Irish Times Motor Advertising section and includes direct retail experience with Ballsbridge Motors / MSL Group.

Further experience was gained with Permanent TSB Motor Finance before moving to work as a Director with Nissan Ireland.

Our Team

All our automotive CRM clients are assigned an Account Manager.

Each of our Account Managers has proven experience in delivering quality customer care and professional services.

Why We’re Different

We are Ireland’s largest dealer marketing business working with dealers of all sizes.

With direct experience in the Retail, Wholesale and Finance divisions in the Irish Motor Trade, Touchbase Dealer CRM is accutely aware

of the pressure on costs and dealer margins.  We know how critically important it is to retain more of your existing customers and improve

profitability by managing your customer relationships effectively, efficiently and professionally.